Martial arts have long been very popular in our country. Interest in them appeared in the 80-90s, when Western films dedicated to martial arts appeared on Russian screens.
People do martial arts for a variety of reasons. Someone sends their children to a martial arts school so that they can then fend for themselves. Some people think that such classes are good physical training. Others turn their hobby into their main source of income.
With such a high demand for training services, it is not surprising that there is no shortage of offers. At least at first glance. In large and medium-sized cities, there are a large number of autonomous sections, which are created, as a rule, on the basis of ordinary schools, to teach various types of martial arts. First of all, these are karate, judo, wushu, kung fu, aikido, taekwondo, kickboxing, jiu-jitsu. There are other, less common types of martial arts, for example, Slavic-Goritsa wrestling, Wing Chun, sambo, combat qigong, etc.
However, despite the large number of existing sports schools and sections, this niche in the market of educational services, according to experts, is still insufficiently filled. Especially when it comes to small towns. Therefore, before opening your own martial arts section, you need to carefully study the competition and demand for the services offered.
Two factors play a key role: the level of teaching and, therefore, the qualifications of the teacher, as well as the location of the school. As a rule, at least two coaches work in each section, who specialize in a particular type of martial arts. Large centers try to cover several directions at once.
To create your own martial arts school, you must either be a master in your field or find professional teachers. In the latter case, pay maximum attention to the selection of a specialist, since the success of your business directly depends on it. It is not necessary for a coach to be a master of sports of international class. The level of a teacher is best determined not by his victories, but by the achievements of his students. Of course, a good specialist deserves a decent salary for his work. When drawing up a business plan, immediately take into account the cost of wages to the trainer for at least the first six months of the existence of the section.
Once you have found a professional teacher, you may want to consider finding a suitable space for your classes. Its area depends, first of all, on the planned number of people in the group. The best option for opening a small sports section is to rent a gym at a nearby school. Advantages of this option: low cost of hourly rent, large size of the premises, availability of all or part of the necessary equipment, convenient location for residents of the area (parents try to choose a section closer to home for their children).
From the equipment you will need mats, sports equipment. Often, most of the training is general physical training, especially if you plan to work with children. When the master recruits groups of children from 4-6 years old, then classes are held with them, as a rule, for general recovery and strengthening of physical fitness with some elements of martial art – stretching exercises, protective movements and stances.
Additional equipment your students will buy on their own. Many sections offer intermediary services, purchasing special training clothes, protection and necessary equipment for their students and selling them at their own mark-up.
Please note: in the event that you open a real specialized school of a certain type of martial arts, and not just a sports section, you need to be a member of a martial arts association. In addition, you will have to adopt a special regulation and charter, in accordance with which you will conduct your business. If you are registered as an individual entrepreneur, there is no need to draw up these documents.
Once you find trainers, agree to rent a gym and purchase the necessary equipment, your work does not end. The first groups of students need to be recruited into the new sports section. For a small section with a minimum start-up capital, located in a residential area of the city, targeted distribution of flyers works effectively. Depending on the circulation, format and complexity of the layout, the cost of printing such leaflets ranges from 1.5-2 rubles per piece.
The simplest version of business card flyers with contact information can be made on colored paper at home on a printer. You can distribute them around the area either on your own or by contacting advertising agencies or distributors of free advertising publications for help. The services of an intermediary will cost at least 3-5 rubles per leaflet.
Don’t forget to put up a notice about the existence of a new martial arts section at the school where you rent the space. As a rule, most of the children’s and teenage groups consist of students from nearby educational institutions.
Traditional advertising in local newspapers and magazines is quite expensive. These expenses can only be justified if you open a large martial arts center and expect to attract students from all over the city.
The amount of start-up capital required depends on the size of your class or martial arts school, the number of teachers, and the advertising and promotion methods you intend to use to attract customers. The minimum amount is from 30 thousand rubles on the basis that you will register as an individual entrepreneur and personally teach children, adolescents and adults in a rented gym. The cost of training is from 150-200 rubles per hour or from 1000 rubles per month for the regions.
In the capital, these figures are much higher. As a rule, even in the smallest section there are at least two groups (depending on age) of 10 people each. Classes are held 2-3 times a week for an hour for each group. An additional source of income is the sale of clothing and sports equipment.