Own business: a fitness club pays off in 3 years

The main thing is to immediately choose the right development strategy. And you can expect a payback of the project for 3 years
. The initial investment in the project is 450 thousand dollars. Payback – from 3 years.
The initial investment, as well as the positioning of the club, depends on the chosen strategy – whether the club will be a one-off or a network.

Before opening, you should study the local market, find out the prices for services, the range and quantity of services, the strengths and weaknesses of competitors.

The average price of an annual subscription is 15-25 thousand rubles. After the club reaches a load of 80%, the profit should be at least 15% of the turnover, approximately 250 thousand rubles. To open a fitness club with an area of ​​450 sq. m will require at least $ 350-400 thousand. Payback should be expected in 3-5 years.

Clients choose a fitness club on the basis of ‘near home or work’, so placing it in a remote and impassable place is obviously a loser. The number of planned services also depends on the area of ​​the premises. A small club with an area of ​​less than 450-500 m2 can accommodate up to 1 thousand people.

The gym will occupy about 200 sq. m – it is recommended to put one simulator for all muscle groups and 5-6 pieces of cardio equipment in it. In a hall of this size, about 10-15 people can work out at the same time. Aerobic room for group classes should be at least 60 m2, this area is designed for 8 people. Further – about 70 m2 should be allocated for men’s and women’s locker rooms – 35 m2 for each. For all other areas – showers, corridors, wardrobe and reception – about 80 m2 will be required. When choosing premises, one should take into account the maximum load on the floors of the building: taking into account the weight of simulators and clients, they must endure a pressure of 500 kg per 1 m2.

You should be aware that the cost of renting the premises should not exceed 30% of the club’s turnover, otherwise the project is considered uneconomical.

One of the most costly parts of the cost is the purchase of equipment. The minimum set for a small gym is 10-15 exercise equipment, and at least 5-7 cardio equipment (treadmills, steppers, exercise bikes). It will take about $100-120 thousand to purchase them. Experts advise not to save money by purchasing home equipment that cannot withstand a 24-hour load. Change of equipment is made not earlier than in five years.

A small club will require a staff of 10 employees. The main employees are instructors in the gym and aerobic room and administrators at the reception. They will need three people each, since they will work in shifts. The manager and accountant can work according to the agreed schedule. The salary fund of the company will be at least 200,000 rubles per month.

The advertising budget of the fitness club will be about 30 thousand rubles a month. Main channels of promotion: distribution of leaflets, direct mailings, own website. Over time, you can afford outdoor advertising.

But the most important thing is that any business, built even in the most competent way, cannot function as a perpetual motion machine, it must be constantly supported. And you can do this only with your own enthusiasm and example, captivating your employees. Therefore, you need to love your business.

Leave a Comment